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TikTok is introducing a new feature that enables them to cut down on the quantity of AI-made content appearing in their feeds. This initiative comes as the service revealed that it currently hosts over 1 thousand million content made with AI.

Pilot Phase and Launch

The new functionality is in a pilot phase over the coming weeks before a widespread launch. This shift coincides with a surge in AI content, driven by recent video-generation tools.

AI Proliferation Online

It has been noted that almost one in 10 of the most rapidly expanding channels on a competing service primarily display clips produced artificially. A considerable share of this material is deemed low-quality AI content, a label for inferior, bulk-generated content that is frequently absurd or surreal.

“We know from our community that many people appreciate content made with AI tools, ranging from computer-generated images to educational videos, and we intend to offer the community the option to increase or decrease of that, based on their own preferences,” stated a spokesperson.

Volume and Proportions

TikTok shared that there are presently 1.3bn videos on its network tagged as artificially created. Collectively, more than 100 million media items are added to the service each day, making AI-generated material a relatively small part of its total content library.

User Control Features

Users will be able to decrease or raise the volume of artificial media they watch by opening the topic control feature in the app and selecting the AI content topic. Additional categories that are already be controlled under the tool cover politics, clothing, aesthetics, and dance.

Content Labeling and Policies

Its rules oblige content makers to identify “realistic” AI-made content, and it forbids harmful deepfakes of public figures or critical incidents. Any authentic-looking AI video that is not labeled can be deleted under its terms of service.

In addition, the app will henceforth apply an “AI-made” tag to content made using its built-in AI features, or identified by an collaborative effort for recognizing artificial media. This step is aimed to stop users from trying to circumvent the disclosure requirement.

AI Literacy Programs

The company is furthermore introducing a two million dollar awareness program for professionals and organizations to create educational content about using AI responsibly. This initiative will assist charitable organizations dedicated to teaching programming and robotics.

Content Safety Approach

The platform has justified its safety measures, amid discussion over proposals to cut jobs for hundreds of review team members in Britain. The company is set to eliminate 439 jobs in its content moderation department in its British office, with worker representatives and digital protection specialists voicing alarm that people are being substituted by machine-led review.

A trust and safety lead explained that human moderation would remain essential, but AI can safeguard staff by removing the most distressing content prior to it gets reviewed by people. The company stated a notable drop in disturbing and violent content seen by human moderators over the last 12 months due to intervention by its automated systems.

“We think that it’s essential to integrate people and machines to keep the platform safe,” the official commented. “We’ll have people as involved in the system, but we also think it’s extremely critical to minimize viewing of unsafe media as quickly as possible, which is why a extensive automated help is making a difference process content quickly.”